Our Founder

Impact is at the very heart of Karuna Dawn.

Hi there, my name is Sri and thank you for allowing me to share my story with you.

Since a very early age I knew that I wanted to use my life for something greater and bigger than me. I didn’t know what I was going to do or how I was going to do it, but it was a desire that never went away.

I’ve had the privilege of travelling through many countries and experience first-hand beautiful village communities where people lived a slow, intentional and a more harmonious life that’s in sync with their environment.

I was exposed to the beauty of their handicrafts and the skill and precision of their artistry which would have taken years to perfect. From hand-block printing to weaving to stone and wood carving to fine arts painting – every piece capturing the soul of the maker.

Although I’ve seen profound beauty, I’ve also seen stark poverty and desperation. I knew I wanted to help but didn’t know how.

In 2019 I saw the story of Nasreen Sheikh, a former child worker forced to work countless hours for less than US $2 a day. This story touched me deeply and crystalised for me, the way I want to create change and make a difference.

Her story showed me how disconnected we are from one another and how we’ve moved to a wasteful, mass produced and meaningless fashion industry.

As I began to research the industry, I was staggered at the devasting impact to people, animals and the planet and felt there must be a better way, where both profit and purpose can co-exist.

So, with the support of my loving husband, Scott, and his quiet, calm words of encouragement, Karuna Dawn was launched in 2021.

Scott, shares my passion for the brand and we’re both aligned in living in the moment, being content and living a life of purpose from the heart.

The creation of Karuna Dawn is our platform to offer conscious and compassionate consumers, such as yourself, a brand they can trust and have 100% confidence it is ethical, sustainable, vegan & cruelty free.

At the heart of the brand is our mission is to uplift as many lives as possible. One of our core beliefs is that our shared compassion has the power to move mountains.

We’re excited to have you as part of our community and together we can make a difference and live whole- hearted lives.