Our Purpose

To create unique, high quality, sustainable, vegan & cruelty free products that have been ethically made, for consumers who want to make the kind and compassionate choice.

Our Mission

To transform and uplift as many lives as possible. Breaking cycles of poverty through education, training, employment, and opportunity.

We Are

A brand that ticks all the boxes. When you purchase Karuna Dawn, you can be 100% confident it is kind to people, animals, and the environment.

Our Commitment

ENVIRONMENTAL COMMITMENTS
- 100% plant-based 'leather' made from fallen leaves - Plastic-free, recycled, or compostable packaging
- Small-batch, slow fashion model to reduce waste
- Design with durability and minimalism in mind


SOCIAL COMMITMENTS
- Fair, ongoing partnerships with artisans
- Transparent supply chain
- Education on overconsumption and ethical alternatives - Accessible pricing for ethical goods


SURPLUS USE
We reinvest 100% of surplus into: - Artisan partnerships
- Sustainability initiatives
- Ethical innovation
- Purpose-led marketing & customer education


MISSION PROTECTION
- Mission-lock embedded in business decisions - No external investors misaligned with values
- Founder-led governance rooted in purpose
- Will only scale with ethical safeguards in place

- Directors must consider environmental and social impact in all decision-making, alongside
financial outcomes. Social and environmental mission takes precedence over
profit maximisation
- All suppliers must have the same purpose as Karuna Dawn.

The Future of Fashion is Sustainable

We believe sustainable and ethical fashion is a choice that everyone should be able to make. We know you want to make a difference therefore, we’re determined to ensure our products are conscious, compassionate, and affordable.

Learn what sets Karuna Dawn Apart
  • Vegan - Karuna Dawn

    Vegan

  • Sustainable - Karuna Dawn

    Sustainable

  • Slow-Fashion - Karuna Dawn

    Slow Fashion

  • Ethically-Made - Karuna Dawn

    Ethically Made

  • Empowering-Women - Karuna Dawn

    Empowering Women

  • Handmade - Karuna Dawn

    Handmade