Why Karuna Dawn?

Supporting traditional crafts provides a source of income to many villages, keeping rural communities alive and employed within their traditional environment.

These highly skilled artisans practice traditions hundreds of years old and your choice to purchase our products maintains the valuable knowledge transfer from master craftspeople to students, keeping this beautiful, unique and highly skilled artistry alive.

Photos & content courtesy of Mehera Shaw.

Fast fashion is the mass-production of cheap "on trend" clothing bought and cast aside in rapid succession as fashion trends change.

It has produced a race to the bottom in search for cheaper production of clothing.

We are a brand that rejects the ethos of fast fashion and honour an ethical, sustainable and conscious approach to fashion. We place purpose before profit and will not compromise on our core values of Social Impact, Animal Welfare and Environmental Footprint.

Our shared compassion connects, unites and empowers us to make positive social change. You have the power to make the compassionate choice and with your choice, let the world know what you stand for.

Embrace the Conscious Consumer mindset and contribute towards something beautiful, meaningful and one that nourishes the soul.