Up-cycled Denim Collection

Karuna Dawn 100% Up-cycled Denim collection

Our innovative, unique 100% up-cycled denim collection partners with a company in India dedicated to zero waste practices. Our partner employs women from marginalised communities which provides them an additional income to support their families. The women are part of self-help groups and they are offered training in the workshop until they are able to meet the company's standards. Once their training is complete and they able to work independently, the women can choose to work from their homes, which allows them to attend to family responsibilities.

Our denim collection is made using post-consumer and post-industrial denim (manufacturers' off-cuts), breathing new life into a garment that would have otherwise gone to landfill.

It's staggering to think around 10,000 litres of water is used to grow the cotton to make just one pair of jeans!

Raw materials are received in a multitude of shapes, sizes and colours and they undergo a vigorous washing process to ensure hygiene. From here, a significant amount of time and effort is spent on sorting and cutting the material into the right shapes and sizes.

The bags are designed and tailor-made to compete on par with new products.

Every element in the process is carefully chosen so the end product not only increases life of the material but provides you with a truly unique and authentic bag that has been skilfully hand-crafted and made to last.

Content & photos from our partner in India

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