Colours are more than aesthetic choices—they're reflections of our personalities, emotions, and values. At Karuna Dawn, we believe that the hues you gravitate towards can offer profound insights into your inner world. Our ethical colour collection is curated to align with these personal expressions, allowing you to choose accessories that truly resonate with who you are.
Understanding Colour Psychology
Colour is more than visual detail; it’s a language. It shapes our moods, perceptions, and even our behaviour, often in ways we’re not consciously aware of. Whether we’re drawn to calming neutrals or bold, expressive hues, those preferences are more than just aesthetic. They can reveal parts of our personality and influence how others see us.
According to colour psychology, which is the study of how colours affect human emotion and behaviour, different shades can spark specific responses in the brain. While cultural background, personal experiences, and context all play a role, certain colour associations appear consistently across many groups. For example, blue is commonly linked to calmness and trust, while red is associated with energy and passion.
A helpful resource from Verywell Mind explains that warm colours like red, orange, and yellow tend to evoke emotions ranging from comfort and warmth to hostility and anger, depending on the setting. Cooler tones like blue and green are more often associated with tranquility, peace, and stability. Yet even subtle shifts in tone—such as a soft sage green versus a vibrant lime—can change the emotional impact of a colour entirely.
It’s not just about how you feel wearing or carrying a certain colour—colours can also influence how you’re perceived. For example, people wearing black are often seen as sophisticated or serious, while those favouring yellow may be viewed as optimistic and cheerful. This makes choosing the colour of your accessories or wardrobe a surprisingly powerful form of self-expression.
At Karuna Dawn, our Shop by Colour collection makes it easy to explore which colours speak to you on a deeper level. Whether you lean into the grounded comfort of Brown or the uplifting energy of Mustard, your choice isn’t just about fashion, it’s a reflection of who you are.
Karuna Dawn’s Ethical Colour Collection: What Each Hue Reveals About You.
Our collection features a spectrum of colours, each thoughtfully chosen to embody specific traits and moods. Here's what each colour in our collection may say about your personality:
🟢 Green: Grounded, Compassionate, and Balanced
Green is nature’s colour, deeply calming, restorative, and emotionally healing. Psychologically, green is linked to balance, renewal, and harmony. People drawn to green often seek peace and equilibrium in their surroundings. It’s a colour that says, “I value connection with others, with the planet, and with myself.”
If you love green, you may be someone who brings a sense of calm wherever you go. Steady, open-hearted, and deeply grounded.
Green Summary
Traits: Balanced, harmonious, growth-oriented
Meaning: Green represents renewal and balance. It's suited for individuals who seek harmony and personal growth.
Explore: Karuna Dawn's Green Colour Collection
🟤 Brown: Reliable, Authentic, and Strong
Brown evokes earthiness, strength, and dependability. In colour psychology, it’s associated with resilience, safety, and a strong connection to the natural world. People who love brown often exude warmth and quiet confidence. They are grounded and real, the type of people who make others feel instantly at ease.
If you love brown, you likely value stability over trends and depth over flash. You're someone others turn to for support, and your presence has a way of making any space feel like home.
Brown Summary
Traits: Reliable, grounded, practical
Meaning: Brown signifies stability and support. It's ideal for those who are dependable and down-to-earth.
Explore: Karuna Dawn's Brown Colour Collection
🔴 Red: Passionate, Confident, and Bold
Red is a powerhouse of a colour, symbolising passion, vitality, and courage. Psychologically, red stimulates energy and action. Those drawn to red tend to be dynamic, assertive, and expressive. They don’t just walk into a room, they make an entrance.
If you love red, you're someone who leads with your heart. Fearless, vibrant, and full of life. You bring intensity and emotion to everything you do.
Red Summary
Traits: Passionate, bold, confident
Meaning: Red signifies passion and courage. It's perfect for those who are confident and love to make a statement.
Explore: Karuna Dawn's Red Colour Collection
🟡 Mustard: Warm, Grounded, and Creatively Bold
Mustard sits between golden yellow and earthy brown — it’s a colour of warmth, confidence, and quiet individuality. In colour psychology, mustard still carries yellow’s optimism and creativity, but in a more mature, grounded way. People drawn to mustard often have a strong sense of personal style and a bold, artistic streak that doesn’t need to shout to be noticed.
If you love mustard, you're probably someone who blends brightness with depth — a creative spirit with a grounded, soulful edge.
Mustard Summary
Traits: Warm, confident, creatively grounded
Meaning: Mustard blends the optimism of yellow with the depth of earth tones. It represents warmth, individuality, and creative strength — ideal for those who inspire with quiet confidence and artistic flair.
Explore: Karuna Dawn's Mustard Colour Collection
🟠 Orange: Warm, Social, and Adventurous
Orange blends the confidence of red with the cheer of yellow, making it the colour of joy, enthusiasm, and creativity. In colour psychology, orange is linked to sociability and spontaneity. People who love orange often bring a burst of life wherever they go.
If you love orange, you likely embrace life wholeheartedly. You’re playful, adventurous, and full of creative spark, someone who thrives on connection and making others feel included.
Orange Summary
Traits: Energetic, enthusiastic, creative
Meaning: Orange is vibrant and full of energy. It's perfect for creative souls who embrace life with enthusiasm.
Explore: Karuna Dawn's Orange Colour Collection
🔵 Blue: Calm, Trustworthy, and Thoughtful
Blue has long been associated with trust, clarity, and depth. In colour psychology, it represents peace, responsibility, and stability. People drawn to blue are often introspective, loyal, and emotionally intelligent.
If you love blue, you're likely introspective, steady, and deeply thoughtful. You're someone who moves through life with serenity and strength. You bring comfort and trust wherever you go, a quiet anchor in a fast-moving world.
Blue Summary
Traits: Calm, trustworthy, loyal
Meaning: Blue is associated with serenity and reliability. It's perfect for individuals who value peace and stability.
Explore: Karuna Dawn's Blue Colour Collection
🟣 Purple: Spiritual, Creative, and Unique
Purple is the colour of mystery, imagination, and depth. Psychologically, it’s associated with wisdom, introspection, and sometimes a touch of the mystical. Those who favour purple often have creative souls and a love for the unconventional.
If you love purple, you're someone who sees the world through an intuitive, soulful lens. You’re drawn to purpose, depth, and the unseen layers of life.
Purple Summary
Traits: Creative, wise, imaginative
Meaning: Purple is linked to creativity and wisdom. It's suited for individuals who are imaginative and introspective.
Explore: Karuna Dawn's Purple Colour Collection
⚫ Black: Sophisticated, Independent, and Empowered
Black is timeless. It speaks to power, elegance, and self-assurance. In colour psychology, it can symbolise control, independence, and depth of character. People who love black often possess strong convictions and a sleek sense of style.
If you love black, you may be quietly powerful — someone who values inner strength, mystery, and timeless style. You likely carry yourself with quiet confidence and never feel the need to shout to be heard.
Black Summary
Traits: Sophisticated, powerful, elegant
Meaning: Black exudes authority and elegance. It's a timeless choice for those who appreciate classic style and strength.
Explore: Karuna Dawn's Black Colour Collection
Pink: Compassionate, Nurturing, and Romantic
Pink embodies softness, love, and emotional sensitivity. In colour psychology, it's linked to empathy, calm, and a desire to nurture. Those drawn to pink often value close relationships and express care through thoughtful actions and gentle words.
If you love pink, you're likely someone who wears your heart on your sleeve. Tender, emotionally intelligent, and deeply connected to the people around you. You bring comfort, kindness, and a quiet strength that makes others feel seen and cared for.
Pink Summary
Traits: Compassionate, nurturing, romantic
Meaning: Pink symbolizes love and kindness. It's ideal for those who are caring and value emotional connections.
Explore: Karuna Dawn's Pink Colour Collection
Beige: Calm, Timeless, and Thoughtfully Understated
Beige is the epitome of quiet elegance. Psychologically, it's associated with simplicity, reliability, and a preference for calm over chaos. Those drawn to beige often seek balance, order, and understated beauty. They’re thoughtful, composed, and often the grounding force in their circles.
If you love beige, you may be someone who seeks peace and quiet beauty. You value simplicity with depth and find strength in stillness and subtlety.
Beige Summary
Traits: Grounded, calming, dependable
Meaning: Beige represents simplicity, warmth, and subtle elegance. It’s perfect for those who appreciate quiet confidence and timeless style.
Explore: Karuna Dawn's Beige Colour Collection
Turquoise: Refreshing, Balanced, and Expressive
Turquoise represents clarity, emotional balance, and creativity. It merges the calmness of blue with the energy of green, often associated with clear communication and spiritual grounding. People who gravitate toward turquoise tend to be open-minded, imaginative, and deeply intuitive.
If you love turquoise, you probably seek harmony — both within yourself and in the world around you. You’re expressive, enjoying pops of colour yet composed, with a magnetic presence that soothes and inspires at once. Your style reflects your unique perspective and emotional depth.
Turquoise Summary
Traits: Refreshing, open-hearted, balanced
Meaning: Turquoise blends the calming properties of blue with the revitalising energy of green. It’s ideal for those who value harmony, creativity, and emotional clarity.
Explore: Karuna Dawn's Turquoise Colour Collection
Choosing a colour that resonates with you can enhance your personal expression and align with your values. At Karuna Dawn, our Colour Collection offers a range of hues to match your personality and style, all while supporting sustainable and compassionate fashion.
Sources
Cherry, K. (2023). Color Psychology: Does It Affect How You Feel?
Verywell Mind. Retrieved from: https://www.verywellmind.com/color-psychology-2795824
Eiseman, L. (2000). The Color Answer Book: From the World's Leading Color Expert. Capital Books.
