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14 August 2022
Fast fashion is an exploitative business model that relies on resource-intensive practices and low wages throughout the supply chain coupled with aggressive marketing strategies that take advantage of consumers in order to turn a profit.
Fast fashion has made us addicted to always wanting the latest trends and made it so cheap to ditch our clothes as soon as a new fad comes around. But now that more and more of the industry’s damning secrets come to light, how can you move away from this system when the alternative, namely, conscious, sustainable, and ethical brands, seems so expensive in comparison?
Even if everyone could afford to only shop from sustainable companies, overconsuming at the rate people in the Global North currently buy fast fashion will soon bring us back to square one. Here are some tips to help you avoid new purchases so that you can help the environment as well as your bank account:
Although the convenience of fast fashion (from price to accessibility to availability) is tempting, if you care about people and the planet, you might want to reconsider. Sarah Lazarovic created a neat diagram called The Buyerarchy of Needs, which gives you plenty of alternatives you should try before rushing online or to your closest H&M.
Contrary to what you may think, buying, even from sustainable brands, is the last thing we should resort to when we need new attire. But let’s explore the other options:
While the world will not end if you purchase one piece of fast fashion out of necessity, we must recognise that the system is broken. In order to change things on a larger scale, it is crucial to remember that we hold a collective power that we must use to hold those in charge of these unfair systems to account. Luckily, the most impactful actions are often free and include:
Finally, the key takeaway of this article is that giving up fast fashion is not inherently expensive. However, it is a process, and it will not happen overnight, so don’t put too much pressure on yourself to get it right from the first try. Just being here and learning about what differences you can make is already a great start!
About the Author
The above great blog has been written by Andra Andrus.
Andra is a software engineer who is a passionate advocate of climate justice and what it means in the context of fashion.
Check out her Insta site where she shares tips on how to give up fast fashion.
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